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Airline Crisis Messaging for Flights

Airlines communicating flight safety policies via rich content offering

Airlines are complying with fluctuating guidance for social distancing enacted by governments to manage demands on healthcare systems. We recently published a Sabre Insights paper, Passenger Experience, which highlights what airlines are doing today to make passengers safe and comfortable. Actions airlines have taken to date include areas such as blocking middle seats, increased aircraft cleaning, required masks during flight and the introduction of health screenings.

Routehappy has introduced new Reassurance Universal Product Attributes (UPAs) to help airlines promote their safety policies. These UPAs are used by airlines to communicate key messaging for flights related to COVID-19. This detail is automatically viewable via Sabre Red 360 for airlines participating in Sabre Branded Fares and filing the UPAs via Routehappy.

At a glance, you can now provide travelers accurate and relevant information on flights to help ease travel concerns.